Noosa Gourmet was formed by a well known Sunshine Coast baker to provide a unique, delicious, healthy take away alternative. Noosa Gourmet products have made there way into a number of reputable retail food outlets such as Belmondos, Maluka Produce, Foodworks and IGA.
Noosa Gourmet
Vision | Commitment | Focus | Differentiation
- The name Noosa Gourmet gives flexibility to introduce other gourmet products.
- To be the best Experience
- Have been baking for the Sunshine coast for 15 years
- Deliver high quality products made by passionate bakers and pastry chefs
- Not frozen, found in the ready to serve section of food outlets, a healthy take away alternative.
Project Outcome
- Promote a cutting-edge Logo while embracing the product origin, NOOSA
- Convey the sense of homemade, convenience, fresh, quality, local (Sunshine Coast), real food, taste of Sunshine Coast, healthy takeaway alternative, fine food, elegance
- Create a look-and-feel that reflects elegance, funky, fine food, gourmet
- Maintain a focus on the long-term business growth. With the name Noosa Gourmet it could grow to other food ranges
- Create a design that is Complementary, Flexible and Distinctive. The logo should compliment homemade, while maintaining a distinctive personality
- Design the logo with flexible elements that are transferable to the website and product differentiation, for example, the introduction of high-grade pies